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CASE STUDY: Made-for-Mobile Daily Video Entertainment Video Service for Mobile Phones THE OPPORTUNITY A global mobile audience wanting movie trailers, celebrity gossip, holywood fashion, DVD previews and Star profiles -- all served DAILY 7 days a week, 365 days a year and all made exclusively for mobile phones. THE SERVICE Robinson created the "PORTABLE HOLLYWOOD™" brand and sent video crews to shoot the footage exclusively for the small(est) screen. Seven shows a week were produced, and formated for streaming and download distribution systems. DISTRUIBUTION The content was distributed by O2 UK (via i-Mode service developed with Nancy Inc. in Tokyo), to Symbian phones via an application developed with The Cielo Group, also delivered directly to Verizon V-Cast, GoTV, Mobile One Singapore, T-Mobile Europe and other outlets in Europe, Latin America and Asia THE AWARD PORTABLE HOLLYWOOD™ won "Highly Commended" honors at the 2006 GSM AWARDS, for the category of BEST MADE-FOR-MOBILE SERVICE in Barcelona, Spain. Rob Conway, CEO of the GSM Association, said, "The 2006 GSM Association Awards have been specifically designed to showcase the diversity of products and services and the quality, ingenuity and level of innovation that combine to fuel the mobile value chain. Entries this year have again exceeded our highest expectations, reflecting the vibrancy of the mobile industry on a global basis. I offer CinemaElectric my congratulations on your 2006 Award." (video clip courtesy of CinemaElectric)
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CASE STUDIES WORLD CUP 2002: First motion-picture mobile news service to Europe and Asia. T-MOBILE: First commercial carrier video download service in Europe. Award-winning EXTREME SPORTS daily lifestyle video streaming service. Custom Production Services for VERIZON and NOKIA Award-winning daily Hollywood ENTERTAINMENT VIDEO SERVICE with global distribution. |
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