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CASE STUDY: The First Daily Video Extreme Sports Service for Mobile Phones THE OPPORTUNITY A global distribution network hungry for daily, youth-oriented sports content for mobile phones. THE PROBLEM Existing programing was very fast moving and framed for the larger televison screen... this producing an poor user experience on mobile. THE SOLUTION Robinson created the brand "SMASH-BRAIN™" expressly for mobile. Seven shows a week were produced, and formated for streaming and download distribution systems. Robinson created special mobile programs entitled "SKATE 101" where viewers learn tricks from their mobile phones (try skating with your laptop) as well as special made-for-mobile clips on BMX, MotoX and skateboarding. "BIFF BONANZA", the most popular program featured wrecks and crashes in slow motion, enhanced for viewing on the mobile phones. DISTRIBUTION The content was distributed by Verizon V-Cast, GoTV and other outlets in Europe, Latin America and Asia THE AWARD SMASH-BRAIN won the top award (Best Made-for-Mobile TV Content) at the first-ever Mobile TV Awards at MIPCOM 2005 in Cannesd France. (video clip courtesy of CinemaElectric)
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CASE STUDIES WORLD CUP 2002: First motion-picture mobile news service to Europe and Asia. T-MOBILE: First commercial carrier video download service in Europe. Award-winning EXTREME SPORTS daily lifestyle video streaming service. Custom Production Services for VERIZON and NOKIA Award-winning daily Hollywood ENTERTAINMENT VIDEO SERVICE with global distribution. |
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