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CASE STUDY: WORLD CUP 2002
World Cup 2002 was being held in Korea, and European and Asian operators wanted a video-like content service that would bring motion picture images directly to subscriber’s color mobile phones. THE PROBLEMS The technology was just emerging in 2002, and true video delivery was a technical impossiblity to any handset except the most advanced in Japan and Korea. In addition, licensing live video made the service cost prohibitive. THE SOLUTION In association with Gerrit Jan Konijnenberg of 3G Media Consult in The Netherlands, Robinson led the creative team at CinemaElectric to develop a “moving-picture” product based on still images licensed from AFP, the French photo & news service. Robinson supervised the process, whereby digital photos of the match were taken in Korea, sent electronically to Paris, then distributed to Hollywood, where “PocketCinema™” artists created small GIF animations that fit the stringent technical requirements of i-Mode phones in Europe and color GSM phones in Thailand. The finished product with captions was then electronically distributed to Bangkok and Amsterdam, where in the latter case, 3G Media Consult distributed the service via i-Mode to an anxious subscribers (now at work) in Germany, Belgium and The Netherlands. |
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CASE STUDIES WORLD CUP 2002: First motion-picture mobile news service to Europe and Asia. T-MOBILE: First commercial carrier video download service in Europe. Award-winning EXTREME SPORTS daily lifestyle video streaming service. Custom Production Services for VERIZON and NOKIA Award-winning daily Hollywood ENTERTAINMENT VIDEO SERVICE with global distribution. |
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